How to know whether to
Work with Me or Not
Step right into my Word-Shop! Here, I offer one-on-one or group coaching, in-person retreats, and my Fire Woman messaging mastermind.
Not quite sure what you need yet? No problem. We’ll figure it out quickly in a free, no-obligation, 15-minute intro call that’ll empower you to tap into your creativity right from the get-go! Elizabeth Gilbert, one of my favorite authors, nails it in her book Big Magic:
“Most things have already been done – but they have not been done by you.”
In other words, the first step requires the courage to embrace your message: sure, almost everything reminds us of something that’s come before. But as soon as you bring your unique voice and passion to an idea, it truly becomes yours.
Helping you do exactly that—that's my jam. #revealingidentities
Let's turn you to 11 and
Work with me
Call it consulting, mentoring or
Clarity Coaching
Stuck and not making progress on your own? I’ve got just the thing if you’re feeling blocked—empowering Done-With-You 1:1 sessions! Because no matter how we work together, one thing always comes out of it: Revealing Identities. With a mindset and messaging boost that packs a punch.
Clearing blocks, taking your foot off the brake, live one-on-one copy edits, clarity on your most nagging question—any of that can be part of our sessions! We kick off with a 12-week package of pure empowerment. Let's turn your sh*t to gold...and your conversations into cash!
let's ignite your copy genius
Fire Woman
Finally: Dr. Brunkie's Writing University for multi-passionate businesswomen and ladies in leadership who want to present their personal brand and/or content clearly and convincingly. Guided by an experienced copy expert and brand strategist (Spoiler: that’s meeeheee!), you’ll receive six months of tailored support and valuable workshops to reignite your creativity, own your niche, and bring your vision to life…and never run out of words to make it happen again. 🔥
Heads up: FW turns you into a powerhouse. This transformative hybrid of small group coaching and mastermind includes BND and CYS—for your content mind and next-level messaging.
Find Yourself and your Personal Brand
Brand New Du
Branding from the inside out—that’s always been our approach at Bright Idea, and that’s why we call it holistic. Our group coaching program that goes with it is brilliantly comprehensive, bringing you to your stunning brand message—because it lets you reconnect with who you truly are and what makes you unique. And irresistible to your dream clients! With a bold mix of yoga, music, literature, and, well, empowerment, we reveal the essence of your brand: your same old, brand new YOU.
Stay updated via the VIP waitlist for the next BND Live Happening (only once a year at most)! It’s going to be LEGENDARY again.
For light hearts and free spirits
Yoga Retreats
Yoga saved my life! For nearly 10 years, I’ve been sharing my enthusiasm for this holistic, health-promoting system through live retreats, online workshops, and in-person classes at educational centers and companies like PwC. And who knows, maybe I’ll even offer a philosophy course for managers or a mantra training for yoga teachers…or whatever else comes to mind for me—or for you. Send me your wishes and inquiries! Or join me at my next Free Spirit Retreat by the sea from March 27-30, 2025.
Let's talk it over
Not quite sure?
If you’re still unsure about which program makes sense for you—and which doesn’t—I, of course, offer a free, no-obligation 15-minute call before booking, my Coffee Chat. If it’s not a good fit at all, I’ll tell you that honestly. In general, my advice is open and sometimes passionate; but at the end of the day, you’re the boss and have the final say. The next step? You can schedule your personal intro call with me directly.
"BND is a dance party of positive vibes, unleashed creativity, and bold self-expression." - Dr. Marie Weitbrecht
I first experienced Katja in a masterclass on sales pages. I was immediately drawn to her cheerful demeanor and international background. And the fact that she’s excellent at writing while seamlessly integrating marketing aspects. I chose the Alchemist Coaching because I was looking for texts that are lively and reflect who I am and how I work.
In close collaboration, we rewrote my texts together, with Katja teaching me how to engage my clients along the way. I’m very satisfied with the result and can highly recommend this coaching, not only because of Katja’s expertise and experience but also because she always made me feel like she was doing everything possible to bring my vision to life.
Christine Sweers - MOJECT
Hi, I’m Katja—a creative copywriter and scholar with a PhD from the University of London, a love for all things quirky, expert on Rilke and Nietzsche, bilingual, author and journalist for 25 years, multi-passionate free spirit, and BDY/EYU-certified yoga teacher. I bring professional experience from various European publishers, universities and advertising agencies to the table, along with a love of women's memoir and trash TV.
I founded BRIGHT IDEA in June 2015 to support kindred idealistic spirits from my ZONE OF GENIUS—
BULLSHIT-FREE COMMUNICATION THAT CONNECTS.
This also applies to my coaching and consulting work! I’m neurodiverse, a little obsessed with words and sounds, and my brain is constantly creating songs, texts, and neologisms (= smart-speak for brand-new words).
My heartfelt wish for you: to find YOUR VOICE with inner calm and freedom from external pressures. I’ll help you do this—with a scientifically trained, analytical mind paired with an almost ridiculously high level of empathy. Discover your story—with joy in the serious stuff and serious amounts of fun! Let’s all be human disco balls and embrace our weird.
